5 E-commerce Trends to Focus on in 2023

2022/12/22
Businesses are in continuous transformation. Businesses are constantly Re-imaging their processes. Commerce is no exception towards moderization. New technologies like AI/ML, IoT, AR/VR are getting merged towards providing a unique User Experience. Here we highlight few key trends in E-commerce in 2023 Omnichannel: Over 75% of users search multiple channels before buying a product. Focus on Providing flexible fulfillment In-store inventory In-store associates AR and other immersive technologies Sustainability: More than 50% of consumers value sustainability more after the pandemic. Every business should focus on sustainability when it comes to products, packaging, and shipping. BOPIS: Buy-Online-Pickup-Instore has become fiercely popular and is predicted to become more than a $700 billion market by 2027. Making fulfillment convenient for customers, BOPIS helps build customer loyalty and sales. Personalization: Personalization has already become a major deciding factor for brand loyalty. More than 60% of customers become repeat customers based on a personalized shopping experience. Subscription Commerce: If you want to drive retention and revenue, this is the way to go. Over 30% of weekly online shoppers use subscriptions.

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