1www.businessconnecndia.in | Vol. 6 | Special Edion September 2023 INDIA
10
www.businessconnecndia.in | Vol. 6 | Special Edion September 2023 INDIA
axiusSoftware
Driving the Digital Revoluon with its Cung-
Edge Soluons and Service Excellence
ver the past few decades, standards in the IT business have quickly increased.
And as new technological trends emerged, other businesses appeared that went
above and beyond in terms of invention and perseverance to provide the world
with cutting-edge solutions.
Kiki Li and Jayanta Nandy, two dynamic leaders who lead the award-winning software development and digital consulting
rm axiusSoftware (Envision an Empowered Future)™, rightfully take pride in being market innovators and trailblazers that
empower businesses on their journey toward digital transformation.
Acknowledged globally for its competency in digital integrated product development and consulting through a convergence
of mechanical, embedded, and software technologies, axiusSoftware has marked its mettle among various industries, primarily
focusing on education, healthcare, e-commerce, and retail, on the global horizon in 15 countries since its commencement in
2013.
The company is ISO 9001:2015 and ISO 27001:2013 certied, and it has established a strong presence in India, China, and
Singapore. It specializes in cutting-edge digital technologies such as enterprise mobile solutions, enterprise web solutions,
enterprise AR/VR/MR solutions, enterprise AI/ML/IoT solutions, enterprise blockchain solutions, enterprise cybersecurity
solutions, and enterprise WeChat solutions. While their enterprise WeChat solutions are tailored to the China market and for
businesses looking to create an online presence there, their digital marketing services are available for both the Chinese and
global markets.
Cover
Story
The Genesis of
axiusSoftware
axiusSoftware was founded as a
result of a dream, a passion for
business, and market potential.
In 2013, axiusSoftware, a
bootstrapped business, had just
three employees and a small
ofce in Kolkata. Since then, the
company has grown signicantly.
While Kiki comes from China,
Jayanta too has spent a substantial
part of his career in China. This
has helped both of them to
understand the Chinese market
in a better way, which paved
the path to establishing their
rst ofce in China in 2017. The
journey from “dream to reality”,
would not have been possible
without the like-mindedness of
the co-founders.
Over the years, axiusSoftware
has grown across different
segments. The founding team
made it a priority to develop both
young graduates with a thirst for
knowledge and seasoned experts
who can add value and change
the world. They hope to instill a
constant sense of responsibility
in their employees by investing
in their talent development,
including both soft skills and
technical skills. accountability
to the company, its clients, its
stakeholders, and society. They
push all of the employees to take
initiative and focus on results.
They provide the employees with
a career path that will benet
them in the long run. Celebration,
inspiration, and encouragement
all contribute to energizing and
strengthening teamwork.
Jayanta Nandy
Co-Founder
TM
11 www.businessconnecndia.in | Vol. 6 | Special Edion September 2023 INDIA
Pooja | Business Connect
Edge Over the Peers
One of its major competitive advantages is that axisSoftware has registered ofces in both
China and India, in addition to having Chinese and Indian co-founders. This gives
the team the ability to comprehend the possibilities and opportunities in both the
global market and the digital Chinese market. While they are still dedicated
to fostering innovation and helping customers and businesses advance their
digital transformations and maintain resilience in a variety of challenging
situations, their corporate culture, relationships built on trust, and social
responsibility may be incomparable.
The axiusSoftware team has an advantage over its competitors since
they rmly believe in the company’s values. They work hard to uphold
their basic values, which include cultivating connections and trust
with all parties involved, spreading optimism, treating everyone
with respect, and taking responsibility for society as a whole.
By focusing on three differentiating factors—”Flexible and
Agile,” “Delivering As We Promise,” and “Our Experienced
and Dynamic Team”—they have been able to set themselves
apart from the competition.
Nurturing a Unique Work Culture
Customers are continuously the focus of axiusSoftware’s
global network of committed experts, who possess
unmatched technical expertise and a commitment
to great execution.
Jayanta Nandy, co-founder of the company, says,
“We consider our associates our
family. Flexible work schedules
empower our worldwide
workforce. We believe in
encouraging teamwork and
fostering a work-life balance
in addition to inspiring
our employees through
our employee appreciation
programs.”
Apart from appreciating and recognizing top-performing
associates of different locations on a regular basis, the company
also celebrates special occasions and moments of the associates.
The top three achievers each year receive additional special
incentives. When particular festivals in China and India occur,
the associates get access to additional rewards. They do, after
taking numerous circumstances into account, receive an
annual raise and a bonus based on performance.
Under the direction of a dynamic business leader,
the company succeeds alongside each client, and the
relevant team is rewarded. In this context, the associates’
admiration of their customers is viewed as a mark of
honor.
The impact of COVID
The COVID-19 crisis marked a time of transition. Changes
in the way of thinking, business working models, and
strategies to cope with the ongoing situations. Covid-19
is no longer a global health emergency now. However,
the crisis has given axiusSoftware the ability to remain
resolute. It also created opportunities. They have seen a
marked increase in digitization as businesses understand
the value of going digital and invest in it to stay in
business. This has assisted the rm in bringing in more
business.
However, they had to put in place specic procedures
across the corporation to ensure business continuity and
positive results. Their primary concerns throughout the
COVID-19 phase were the motivation and well-being of
the workforce. They made the same decision as many
other businesses and chose to work from home. They
have implemented a number of measures to guarantee
that their employees feel secure working from home
without jeopardising the security and condentiality of
their clients. Another important factor contributing to
the team’s successful business continuity approach was
reducing overhead costs across several pertinent areas
without compromising associates’ remuneration and
perks.
Assuring the Optimum Quality Service
The company’s commitment to quality services is dened
by committed delivery, consistent quality, and ongoing
process improvement. They believe providing clients
with consistently high-quality services can move the team
forward gradually and that they cannot afford to sacrice
quality. Further certications for axiusSoftware include
“ISO 9001:2015” and “ISO 27001:2013”.
To fulll the demands and expectations of its customers,
axiusSoftware adheres to industry best practices and
procedures. By following its quality control policy and
conducting a number of ongoing reviews, the rm strives
for continual improvement to reduce COQ (cost of quality).
These reviews may include, but are not limited to:
Internal Quality Checks –
• Project Management Reviews
• Project Audits
• Measuring, Analyzing, and Monitoring Quality
Metrics
• Process Documentation and Compliance
Clients and Corporate Ethos
With clients in 15 various nations over the years,
axiusSoftware has a presence in the US, Europe, the
Middle East, and Asia-Pacic. The majority of their
sales are generated by repeat customers and sustained
relationships with their clientele. They work in a variety
of industries, concentrating mostly on e-commerce,
retail, healthcare, and education. While they continue to
support clients looking to create their digital and social
media presence in China through various social media
platforms, they also help Chinese clients get started on
their global digital journey. Publicis Sapient, Wipro,
Tsinghua University, eBaoTech, Aristo Developers,
Wiseasy, Keystone Academy, KargoCard, and other
organizations have partnered with axiusSoftware.
“Faith cannot be won; it has to be earned. We ensure
that agile execution is carried out both from project
management and a responsive point of view. Along
with keeping our word, it’s important to pay attention
to customer feedback, respond to inquiries right away,
and offer value using state-of-the-art technology. We
place a high focus on maintaining good relationships
with our clients both during and after the completion
of projects. That helps in establishing enduring trust
with our clientele”, mentions Kiki Li, the co-founder of
axiusSoftware, with condence.
Powered by Constant R&D Initiatives
The team pursues R&D to meet upcoming technological
opportunities with an eye toward creating disruptive
solutions. Technology is always changing. The team keeps
up with the most recent advancements in healthcare, deep
learning, AI, and machine learning. This aids the business
in developing its expertise in cutting-edge technology
and moving closer to making a positive impact on society
in the future.
Branding Strategies
Through a clearly dened digital strategy, axiusSoftware
is strongly focused on the promotion of its products and
services, branding, and income generation, in addition to
a well-designed, well-performing corporate website with
rich content intended to enhance the company’s visibility.
• Social media marketing: The rm emphasizes the
newest developments, successes, and business
operations. For the international market, they largely
use LinkedIn, Facebook, and YouTube. They focus
more on WeChat/ Weixin for the China market,
where the combined MAU of Weixin and WeChat
has surpassed 1.3 billion.
• Events and sponsorships emphasize networking and
face-to-face interactions.
• To increase trafc and leads, use SEO, PPC, and paid
advertisements on multiple B2B platforms.
Feathers in the cap
axiusSoftware has achieved a number of milestones for
its honest efforts to offer high-quality services and equip
businesses with cutting-edge technology in this quickly
evolving commercial climate.
13 www.businessconnecndia.in | Vol. 6 | Special Edion September 2023 INDIA
The committed team, prestigious clientele, and helpful partners were crucial components of their success. They
celebrate every successful implementation of the project as one team. The following list includes some of the most
signicant achievements to date.
• 2013: Inception of axiusSoftware in Kolkata, India
• 2017: Opening of the Tianjin, China Ofce
• 2021: Opening of the Beijing, China, Branch Ofce
• 2022: Jayanta Nandy was awarded the “International Achievers’ Award.”
• 2022: axiusSoftware, Kolkata, has been awarded “Brand Company of the Year 2022.”
• 2022: axiusSoftware, Kolkata, has been awarded “Company of the Year 2022.”
• 2022: axiusSoftware has been awarded the “Business Excellence Award 2022.”
• 2023: axiusSoftware, has been awarded “10 Most Promising AI Consultants 2023.”
They want to strengthen their current relationships and forge new ones with people from around the world as
they go further.
Expansion Binge and Road Ahead
With products for the healthcare and education sectors that are enabled by AI and VR, the services-focused
company axiusSoftware hopes to transition into a service- and product-oriented business in the upcoming years.
axiusSoftware currently has registered ofces as its development centers in China and India, in addition to a sales
ofce in Singapore and a regional partner ofce in Africa. To better serve its clients, it plans to create ofces in the
USA by the end of 2023 and in South China by 2025.
A robust partner ecosystem is something that axiusSoftware values. Sales partners and technology partners both
contribute signicantly to the growth of the overall business. axiusSoftware will continue to put emphasis on
strengthening alliances and collaborations as part of its expansion strategy for a wider reach.
The Spirit Behind the Success
Jayanta Nandy, co-founder, axiusSoftware
Jayanta holds degrees in engineering and business administration. He has more than 23 years of IT experience,
including more than 15 years in China, and has held leadership positions at TCS China (Tata Consultancy Services)
and Infosys China. Together with his co-founder, he is in charge of developing client relationships, alliances, and
business development, as well as the company’s overall growth strategy and policies.
Kiki Li, co-founder, axiusSoftware
Kiki has a strong background in sales and digital marketing as a former TCSer (Tata Consultancy Services) and a
digital marketing holder from Columbia University in the United States. Along with overseeing marketing and
nance in accordance with the company’s growth objectives, she is also in charge of the overall management of
the business.
Words of Wisdom
The visionary leaders wrap up the discussion with
their key message to aspiring business leaders:
“Entrepreneurship is not about managing the P&L
(prot and loss) of the company. It is about the P&L
(persistence and learning) of the entire journey. We need
to be optimistic and positive about the future. We need
to have the ability to “unlearn to learn.” We need to
remain calm and composed during challenging times and
be exible and open to changes.”
15 www.businessconnecndia.in | Vol. 6 | Special Edion September 2023 INDIA
14
www.businessconnecndia.in | Vol. 6 | Special Edion September 2023 INDIA
